Why People Search Is So Popular Online

According to Search Engine Watch, 30% of all Google and Yahoo! searches in 2007 were people-related. That was 2007 and the number is growing. It seems that people want to know where lost friends and lovers are.

Of course, some of those people searches are no doubt for celebrities and other famous people. But if you take out the celebrity searches, people search is still a big deal. And I think this will only grow.

Why would people search for other people online? There are a variety of reasons why people search is the next big search vertical.

• Spouses or girlfriend/boyfriends curious where their significant other is spending his or her time might want to hire a private investigator to do some background research.
• Employers looking to hire will want to perform a background check.
• Have some nagging questions about your future spouse? A background check can erase all doubt or confirm your suspicions.
• Need to find an old friend? A reverse phone look up can lead you in the right direction.
• If someone owes you money, you can find them through a people search engine.
• If someone is lost or missing, you might find some clues as to their whereabouts by searching online.
• Looking for a celebrities fan club address or e-mail? A people search can help.
  

There are all kinds of reasons why you might want to conduct a search for someone online. When it comes to narrowing down the possibilities, a free people search engine can be a good guide.